WISHJET CONCEPT / 06The first chapter
Not Finished
Still making it. Still becoming.
A flat-printed notebook-page graphic, a rising arrow and blue and orange marks. No added fabric.
- The silhouette
- Oversized · relaxed shoulders
- The intended canvas
- 280 gsm cotton jersey
- The expression
- DTG · front chest graphic
Start with this garment and colour. Add your own photo, words and story.
Make something for your crew or first drop01 / THE STORY BEHIND THE DESIGN
A moment.
A feeling.
A little trace.
Crossed-out lines. An arrow drawn twice. A page you nearly threw away. Not Finished gives the rough draft a place of its own, inspired by the moment you realise that starting before you feel ready is still starting.
A printed notebook page carries a rising arrow, blue corrections and a small flash of orange. Nothing attached. Nothing precious. Just a little evidence that you kept going.
An original WishJet concept story, inspired by the everyday lives of young dreamers.
OUT IN THE WORLD / STYLING CONCEPT02 / A LIFE BEYOND THE HANGER
Made for
your kind of day.
Bring a notebook page, an unfinished thought or your first original mark.
The clothes are the starting point. The people, the places and what happens next make them yours.
03 / FROM MEMORY TO MARK
Inside the idea.
How this design is imagined, from the first reference to the proposed print.

- 01
Keep the moment.
Keep the first draft, including its crossings-out and imperfect marks.
- 02
Find its expression.
Build a clear hierarchy with bold type, a rising arrow and two bright accents.
- 03
Make room for the real thing.
Combine every element into one chest print and sample the detail on black cotton.
All images in this concept edition are AI-generated visualizations. Physical samples are not yet shown; final fabric, print, price and availability are confirmed before production.

WJ / 05Room 001
Every big idea has a very small first room.
Explore the concept