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All originalsCOLLECTION 01 / 06 OF 06
Not Finished concept: black oversized T-shirt with a notebook-page print, rising arrow and blue and orange marksWISHJET CONCEPT / 06

The first chapter

Not Finished

Still making it. Still becoming.

T-shirtInk blackDesign concept

A flat-printed notebook-page graphic, a rising arrow and blue and orange marks. No added fabric.

The silhouette
Oversized · relaxed shoulders
The intended canvas
280 gsm cotton jersey
The expression
DTG · front chest graphic
Create your version

Start with this garment and colour. Add your own photo, words and story.

Make something for your crew or first drop

01 / THE STORY BEHIND THE DESIGN

A moment.
A feeling.
A little trace.

Crossed-out lines. An arrow drawn twice. A page you nearly threw away. Not Finished gives the rough draft a place of its own, inspired by the moment you realise that starting before you feel ready is still starting.

A printed notebook page carries a rising arrow, blue corrections and a small flash of orange. Nothing attached. Nothing precious. Just a little evidence that you kept going.

An original WishJet concept story, inspired by the everyday lives of young dreamers.

Concept styling of the Not Finished black T-shirt outside a bright urban creative workshopOUT IN THE WORLD / STYLING CONCEPT

02 / A LIFE BEYOND THE HANGER

Made for
your kind of day.

Bring a notebook page, an unfinished thought or your first original mark.

The clothes are the starting point. The people, the places and what happens next make them yours.

03 / FROM MEMORY TO MARK

Inside the idea.

How this design is imagined, from the first reference to the proposed print.

Not Finished design development concept with notebook sketches, markers and the matching printed shirt
  1. 01

    Keep the moment.

    Keep the first draft, including its crossings-out and imperfect marks.

  2. 02

    Find its expression.

    Build a clear hierarchy with bold type, a rising arrow and two bright accents.

  3. 03

    Make room for the real thing.

    Combine every element into one chest print and sample the detail on black cotton.

All images in this concept edition are AI-generated visualizations. Physical samples are not yet shown; final fabric, print, price and availability are confirmed before production.

THE SAME FEELING. ANOTHER EXPRESSION.

Keep the
story going.

Explore all six originals
Room 001 concept: white oversized T-shirt with a monochrome creative-workroom photo and orange 001WJ / 05
The first chapterT-shirt

Room 001

Every big idea has a very small first room.

Explore the concept