Same Side

Different directions. Always on the same side.

SweatshirtPaper whiteDesign concept

A circular monochrome photograph, a loose orange ring and a compact typographic signature.

The silhouette: Oversized · relaxed shoulders
The intended canvas: 320 gsm French terry
The expression: DTG · front chest graphic

Create your version

Start with this garment and colour. Add your own photo, words and story.

Make something for your crew or first drop

01 / THE STORY BEHIND THE DESIGN

A moment.
A feeling.
A little trace.

Different shoes, different plans, one small circle on the pavement. Same Side starts with an imagined photograph taken before everyone heads their own way. It is less about looking alike than knowing you belong together.

A monochrome circle of shoes becomes the centre of a clean white sweatshirt. An orange ring pulls it together. For teams, friends and all the little groups that feel bigger from the inside.

An original WishJet concept story, inspired by the everyday lives of young dreamers.

Concept styling of the Same Side sweatshirt on concrete steps with a friend in afternoon light

OUT IN THE WORLD / STYLING CONCEPT

02 / A LIFE BEYOND THE HANGER

Made for
your kind of day.

Bring a shared ritual, a group photograph or a few words that feel like you.

The clothes are the starting point. The people, the places and what happens next make them yours.

03 / FROM MEMORY TO MARK

Inside the idea.

How this design is imagined, from the first reference to the proposed print.

Same Side design development concept with a group shoe photograph, orange marker and sweatshirt

01
Keep the moment.
Find a simple group ritual and photograph it from an unexpected angle.
02
Find its expression.
Crop the memory into a circle, then give it an imperfect orange outline.
03
Make room for the real thing.
Set the complete print on the chest, keeping generous space from the neck and ribbed hem.

All images in this concept edition are AI-generated visualizations. Physical samples are not yet shown; final fabric, print, price and availability are confirmed before production.

THE SAME FEELING. ANOTHER EXPRESSION.